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CIFF Guangzhou 2021. A new business model to reinvigorate the furniture industry
‘Design trend, global trade, entire supply chain’ is the new theme through which CIFF Guangzhou is repositioning itself to aid the sector’s development in the context of a global pandemic. Design trend, global trade, entire supply chain’ is the new theme through which CIFF Guangzhou is repositioning itself to aid the sector’s development in the context of a global pandemic. The 47th China International Furniture Fair, the major furniture design event of 2021 in China, will aim to promote the value of design and create a new business model in touch with current events and the new rules of the game. The model is based on synergy between the extraordinary internal market and the further growth of exports, as well as integration of offline and online promotion in order to offer an optimised, more comprehensive exhibition portfolio that adequately represents the entire furniture industry, always supporting the needs of exhibitors and visitors. CIFF Guangzhou 2021 will be held in two phases organised by product sector: the first, from 18th to 21st March, dedicated to home furniture, homedecor & hometextile, outdoor & leisure furniture; the second, from 28th to 31st March, for office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials for the furniture industry. Covering a total area of 750,000 square metres, the China Import and Export Fair Complex in Guangzhou is expected to host 4,000 companies and 300,000 trade visitors. The success of the last two 2020 editions of CIFF, held in July in Guangzhou and in September in Shanghai, at such a complicated moment in history has rewarded the organisers’ investment, hard work, and commitment to always offering the furniture industry’s main players new, concrete opportunities. CIFF thus affirms its status as the most important business platform on the Asian market, an unmissable event in which the best design brands will present new products with attractive designs and innovative concepts in line with the latest trends in a rapidly evolving market in search of high-quality creative solutions, complemented by prestigious events and design competitions. During the first phase, in the Home Furniture sector, the latest innovations in home furnishing will be showcased: international design trends, modern and contemporary furniture, upholstery, and a variety of living and night area solutions. Homedecor & Hometextile will focus on new interior design trends in furnishings, lighting, paintings, decorative elements, and artificial flowers, while Outdoor & Leisure will feature outdoor furniture such as garden tables, chairs, and equipment and seasonal decorations leisure time. The Office Show, the largest trade fair in the world dedicated to the office, will headline during the second phase: systems and chairs for the workplace, trends and solutions for the smart office as well as for public and commercial spaces and schools, furniture for medical care and for the needs of the elderly. At the same time, CIFM/interzum Guangzhou 2021 will host the leading brands in China and internationally, who will offer the latest technologies, machinery, materials, surfaces, and essential components for the furniture industry. There will be at least twenty themed events. Design exhibitions, seminars, and conferences, including the second edition of ‘Design Spring’ Contemporary Chinese Furniture Design Fair, 2030+ International Future Office Exhibition, Global Furniture Industry Trend Conference, The Design Dream Show, Ten Parallel Space Exhibition-‘Easy Party’, ‘Guangzhou’s Day & Night’ New Consumer Trendy Play, TOP DESIGN 100, CMF Trend Lab, My Dad Is a Designer, etc., that will enrich the fair with content of high cultural value, providing interesting insights, moments of encounter, and useful ideas for inspiration and reflection. There is therefore great anticipation for the 47th CIFF Guangzhou 2021 to respond to the international markets’ new needs, understand global furnishing trends, and seize concrete business opportunities! March 18–21, 2021home furniture, homedecor & hometextile, outdoor & leisure furnitureMarch 28–31, 2021office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials
July 22, 2021
CIFF Guangzhou 2020.The first furniture exhibition held during the pandemic
Design, business, dedication, enthusiasm, safety and lots of visitors; the last edition of CIFF Guangzhou reconfirms itself as an essential business platform: 1,607 exhibitors occupied 300,000 square metres of exhibition space and attracted 145,363 visitors. Design, business, dedication, enthusiasm, safety and lots of visitors;the last edition of CIFF Guangzhou reconfirms itself as an essential business platform: 1,607 exhibitors occupied 300,000 square metres of exhibition space and attracted 145,363 visitors. Solid and stable, CIFF is the first trade fair capable of opening its doors during this difficult moment in complete safety thanks to the absolute commitment and strict protocols adopted: the highest level of alert and attention to every detail guaranteed absolute safety for exhibitors, visitors and employees who, calmly and confidently, were able to work at their best and achieve high figures that were truly unexpected. CIFF Guangzhou, as the primary platform for product launch and trade, both internationally and domestically, has played an important role in securing the stability of the supply chain and industry chain, as well as facilitating the recovery of the furniture industry in the fight against the pandemic. CIFF Guangzhou has proven to be such a great success that it even surprised the organisers themselves, which shows the trust and confidence that this event has been able to instil in others over the years. Ending on 30th July, the 4-day long exhibition included the entire furniture supply chain under one roof (home, outdoor and leisure furniture, home décor and home textile, office, hotel, and commercial furniture, furniture machinery and raw materials), occupied 300,000 square metres divided into 1,607 exhibitors and attracted 145,363 visitors. Figures that demonstrate the irreplaceable physical exposure for the furniture industry, and that show just how much the experience and the opportunity to touch the quality of the furniture with your own hands plays an important role in the decision-making process of the buyers. This is also why CIFF once again proved to be a partner for companies and buyers and not just a simple trade fair organisation; the effort involved in not cancelling, but simply postponing the 45th edition until a more suitable time, has resulted in greatly helping all players in the sector. But that’s not all! CIFF Guangzhou 2020 has once again reconfirmed itself as a place of dialogue and culture, during this very particular year, with design forums, exhibitions and events. Among the many events, two extraordinary design exhibitions stand out: Design Spring – Contemporary China Furniture Design Fair and 2030+ International Future Office (“IFO”), both of which are essential for understanding the latest trends in the sector, “Design Spring” for promoting the growth and development of Chinese furniture design and “IFO” for exploring the infinite possibilities regarding the future of the office environment. Not to mention the other 30 events organised: the design forums and the Global Conference Industry Trend Conference 2020 were organised to communicate and promote the future development of the sector and the constant dynamic innovation that has always been the driving force behind CIFF. In the upcoming future, CIFF Guangzhou will continue to innovate the trade fair service models integrated with innovative marketing activities, in order to offer more and more to both exhibitors and visitors. CIFF Guangzhou and CIFF Shanghai complement each other and also interact with CBD, a building decoration fair, in order to strengthen each other and to grow together. The 47th CIFF Guangzhou will be held from 18th - 21st March 2021 (first phase - home furniture, homedecor & hometextile, outdoor & leisure furniture) and from 28th - 31st March 2021 (second phase - office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials). The 48th CIFF Shanghai will be held from 3rd - 6th September 2021 and, thanks to its constant development over its 5 years of life, today it adheres perfectly to the demands and expectations of the domestic and international furniture market.
July 22, 2021
CIFF Guangzhou: A benchmark flagship fair hosting top brands from home and abroa
CIFF has been regarded as the ultimate IP in China\'s furniture industry. China, who has begun reform and opening up since forty years ago, has enjoyed a rapid growth in the economics and become both the largest consuming market and a giant manufacturing country and exporter in the furniture industry. CIFF has been regarded as the ultimate IP in China's furniture industry. China, who has begun reform and opening up since forty years ago, has enjoyed a rapid growth in the economics and become both the largest consuming market and a giant manufacturing country and exporter in the furniture industry. According to the data from the General Administration of Customs, the export of furniture and accessories of China in November was 34.22 billion yuan. From January to November in 2019, the export was 332.71 billion yuan, which increased by 4.5% compared to the same period in the last year. In spite of confronting the US-China trading conflicts and increasing risks in the international market, the foreign trade of Chinese furniture industry remains overall steady and stably improving. The competitiveness of the products made in China is still highly approved all round the world. With years of development in the market, most of the companies have upgraded the capabilities of design, manufacture, and supply-chain integration. So if they want to seize more market shares against the fierce competition, it's significant for them to expand the marketing channels by the means of exhibiting in the industry fair. CIFF is regarded as the ultimate IP in China's furniture industry The 45th edition of China International Furniture Fair Guangzhou ("CIFF Guangzhou 2020") will last for 8 days in total: The first phase from 18 to 21 March for home furniture, homedecor, home textiles and outdoor leisure and the second phase from 28 to 31 March for office furniture, commercial furniture, hotel furniture, furniture machinery and raw materials. In 2020, it will spread out over 760,000 square meters and host over 4,300 exhibitors, attracting more than 300,000 professional visitors from over 200 countries and regions. With no doubt, CIFF Guangzhou 2020 is regarded as the ultimate trade platform to launch the latest products and carry out business communication in the global furniture industry. As a flagship fair with global perspectives and worldwide influences, CIFF has contributed to enhancing the level of internationalization. So what makes CIFF a strong international furniture fair? Let's have a look! 01 International top brands gather with their new arrivals In 2020, CIFF Guangzhou will host an amount of leading overseas brands and several international pavilions, which will comprehensively improve both the structure and the quality of the exhibitors, promote the globalization and reinforce the competitiveness as a prior trade platform for new arrivals and business communication. Every year, thousands of people are attracted to the International Hall ( Hall 3.1 - 5.1 ) in home furniture section which is the highlight of the fair. Most of the renowned international brands, includingManwah, HTL, M&D, TA, KODA, Asiades, PREMIER and ACME, will present new trends through their latest and best collections, as well as the emerging brands such as Sharda, Intrading, Kappesberg, Merlino, Star and Diamond. Besides, Turkish pavilion and Malaysian pavilion will also join in to offer a spectacular overview of stylish designs. In Phase 2, CIFF Guangzhou 2020 for the office show will launch the International Brands Hall ( Hall 9.3 ) for the first time. In addition to those classic acquaintance like Merryfair and Guojing, international well-known office furniture brands will also gather in the first edition of International Future Office Exhibition which is designed to create a wonderland of Oi - Office imagination, to inspire people to deconstruct and consider the relationships between the ego and the space, the nature and the society, as well as the present and the future. Besides, marking its first presence, Turkish pavilion will join in to showcase the industrial fashion, along with other overseas office furniture force including Korean pavilion. Except for that, Homedecor & Hometextile will present the top brand line-up in consisting of Global Views, Studio-A Home, Leftbank Art, Emproium Home, Hanel & S Home, VC asia, A&B Home, Bungalow Belt, Newwicker and The Kings. In Outdoor & Leisure, there will be premium outdoor furniture brands showcasing the leading lifestyles, such as VONDON, Nardi, Talenti, Wapus, Weber Grill, Takasho Ever Art Wood, etc. The CIFM/interzum guangzhou will gather most of the manufacturers and international pavilions, includingJintian Haomai, Biesse, Weinig, Cefla and German and Italian pavilions, which will display the latest trends and the most advanced technology in the world. 02 Chinese brands take the opportunity to explore the global market In the past few decades, while having attracted lots of international top brands exhibiting, CIFF has also guided an increasing amount of Chinese brands to reach out to the world confidently and gradually. During Phase 1, Classic Furniture Hall ( Hall 1.1 - 2.1 ) will gather a majority of furniture companies, including Art Furniture, Meidiqi, Fuxin, Milano, Baifuhao, Tingshi(Guosen), Macro, Xingmao, Yipu Ruisen, Ouevane, Aolida, Ligao, Fengge, Xinge, Armola, Yigao, Huameiju, who have accumulated ample experience of over twenty years in the market and possessed the competence to satisfy the domestic and overseas demands. In Modern Furniture Hall ( Hall 6.1 - 8.1 ), there will be brands like Yisheng, Jingzhuo, Danfoer, Zhongsheng, Gelin, Fenghua, etc. Not only in the craftsmanship and quality, but also in the original design do they enjoy the competitiveness. In Sofa Premium ( Hall 9.1 - 13.1 / 11.2 ), leading brands like KUKA, Landbond, Zuoyou, Violino, Fuli, ARIS, Zhida, UE, Henglin, Zhongyuan, Royal, Fuliyuan, Aimigao, Handson Sofa, Giormani, will present their latest collections covering various designs and categories, demonstrating the first-class standard in the upholstery sector. In Sleep Center ( Hall 9.2 - 10.2 ), the most prevailing manufacturers of bedroom furniture and mattress, includingSleemon, DeRucci, Mlily, Eon, Goodnight, Xibao, Aide, Sweet Secret, Quansi, Jinlongheng, Yishen, Quanli, will show the cutting-edge technology in the sleeping field and provide with the luxuriant sleeping culture. Modern Premium Hall ( Hall 12.2 - 13.2 ) will gather representative brands who pay attention to the originality and the quality, such as Xingwei, Senchuan, Hongbang, Adwin, Emeier, Dongjian, Wego, Shengji, Yashi, Jiandi, Yezhi, Xiyingmen, Lianfeng, Shidai, etc. Dining & Living Room Hall ( Hall 9.3 - 11.3 ) will showcase a wide range of living room furniture like Jiexi, Grand Modern Home, Chenxi, Huaya, GomIden, Baishi, Mading Youjia, Guangxin, Chongya, Jiayibao, Muda, Tianxingjian, Yongsheng, Youbang, Xingguang, some of whom specialize in the high-end market and operate a distributing network throughout the world. As the largest and the most all-rounded fair for the office furniture in China, Office Show, will propose a series of exhibiting themes such as system office, office seating, public furniture, office accessory, steel-made furniture, health-care furniture, hotel project and smart workspace. The best office furniture brands, including Sunon, Baili, Guanmei, Changjiang, Zhaosheng, Zhongtailong, Tiantan, Huasheng, Zhongrui, Jianwei, Liming, Nuofan, Mazumingli, UE, Bosen, Boyi, will present their most featured collections. Meanwhile, hotel furniture brands like Meixuan, Kaimei, and steel-made furniture brands like Huabao, Erqing, Yuanda, Kefeiya will also make their debuts. In Homedécor section, there will be famous upholstery brands such as Weiweibeila, Foluolunke, Masideng, Fandi, Xianyun, Moke, Huasiyu, Fuli, Jiading, Yidingyi, gathering to unveil the new trends of home decoration. Outdoor Leisure will interpret the philosophy of leisure lifestyle and explore the market potential, with the presence of a majority of well-known brands such as Higold, Aomeifa, Yadi, Yatai, Dijia, Weipusi, Tenghuagushi, Yiting, Yaobao, Tuoyuan, Dihuaou, Mingdu, Kushe, Jingwei. In CIFM/interzum guangzhou, domestic manufacturers including Nanxing, Jidong, Jianchengweiye, Weitedongli, Dongtai, Oupaike, Lianhezhixin, Xinghui, will bring in a more efficient solution for the industry development. 03 Overseas visitors are of diversified professions and nations CIFF Guangzhou is not only appealing to hundreds of outstanding exhibitors from home and abroad, but also to plenty of domestic and international visitors. Its strong competence of export has been widely acknowledged. In the background of a slowing growth of the global economy and a more complicated situation in the international trades, CIFF Guangzhou remains a stable improvement in both the quantity and quality of the professional visitors. Accordingly, the 43rd edition of CIFF Guangzhou attracted 297,759 professional visitors coming from over 200 countries and regions. There are international importers and exporters, distributors, retailers, brand chain stores, designers, architects and estate agents, which reveals the diversity of the visitors. Most of CIFF's old friends are the leading purchasing groups from all around the world, including Home Depot (the largest furniture and building material retailer), Amini (an enterprise of American Furniture Hall of Fame), Harvey Norman (a well-known Australian online seller), Europa Moebel Verbund (a European furniture giant whose annual turnover reached 3.8 billion euros), Epicentr K (the first chain brand of home decoration in Ukraine whose annual sales reached 2 billion), Home Centre LLC (the chain store belonging to Landmark, the largest business group in the Middle East ) and Index Living (the best furniture retailer in Thailand), etc. With the drive of the Belt and Road Initiative, more and more emerging countries alongside the Road have become an important market with great potential, which will bring new opportunities to the furniture industry. The data unveils an increasing number of the visitors from the area along the Road. The 43rd edition of CIFF Guangzhou had seen an impressive growth from the Southeast Asian Countries like Malaysia, Thailand, Singapore, Indonesia, Vietnam and Philippine. The number of visitors from Africa and South America soared dramatically, even with an increase of 100% from the Africa. Since the furniture industry is not well-developed in these regions, the great potential of the market is to be explored in the future. There is also an increasing amount of visitors coming from the Middle East countries like Saudi Arabia and the United Arab Emirates, where most of the people possess great fortune and have tremendous demand on the furniture which is of diverse styles, new designs and good value. In addition, the number of the buyers from India, Korea and Australia continues to rise, and so does that from the European countries like England, Russia, Italy and Germany. However, visitor numbers from the North America decreases because of the adverse trade environment. Under the situation of the sluggish growth and increasing downward pressure of the global economic, CIFF (Guangzhou), which is famous for its strong commercial functions, has become an important window for the outside world to observe the international trade and economic environment for the furniture industry. 04 Worldwide promotions drive the fair influential and prominent With its devotion to the industry for over twenty years, the operation, promotion and development of CIFF Guangzhou become more and more globalized which not only attracts more overseas visitors and exhibitors but also extends the influence and popularity of the fair. CIFF Guangzhou has cooperated with more than 1,100 professional global media, including Furniture Today, Mobelmarkt , Mebelny Biznes, FFE, World Furniture, etc. With the extensively all-year around public reports throughout the world, CIFF Guangzhou has cultivated a significant and thorough influence to the global furniture industry. Except for the media report, the footprint of the CIFF Guangzhou brand has also spread throughout the world. Advertisements with CIFF logo are presented in most of the furniture cities such as Milan of Italy, Paris of France and Istanbul of Turkey. In order to adapt to the trade situation and exploit the emerging market, CIFF team has followed the B&R to explore multiple channels by the means of communicating with most of the national trade associations from the United Arab Emirates, Indonesia, Myanmar, Singapore, Thailand and Malaysia. The worldwide pace of CIFF has never stopped. In the future, CIFF will keep the track to the market trends and strengthen the exploitation and development of the emerging markets, in an attempt to create a higher and better value to over 300 thousand professional visitors and over 4,300 exhibitors. In March 2020, you are welcome to come and visit CIFF Guangzhou to have a good time during this grand occasion and carnival in the global furniture industry!
July 22, 2021
CIFM/interzum guangzhou 2021
Asia’s largest and most exhaustive fair for woodworking machinery and furniture production is about to open its doors. CIFM/interzum guangzhou 2019 will take place from 28 to 31 March, in conjunction with the second phase of CIFF (China International Furniture Fair). Asia’s largest and most exhaustive fair for woodworking machinery and furniture production is about to open its doors. CIFM/interzum guangzhou 2019 will take place from 28 to 31 March, in conjunction with the second phase of CIFF (China International Furniture Fair). The foremost Chinese and international manufacturers are meeting in Guangzhou to propose innovative production techniques, efficient solutions, and cutting-edge materials, focusing on developing smart technologies to apply to furniture manufacturing with the aim of offering a concrete contribution to innovation and the definition of new trends in the furniture sector. Over 1,500 companies, of which around 25% are international, will occupy eleven pavilions in areas B and C of the China Import & Export Fair Complex, amounting to 150,000 square meters of exhibition space organized into thematic areas: woodworking machines, upholstery technologies, materials and components, as well as a space dedicated to the events on the agenda. The Machinery The Future of High-Tech Manufacturing In the era of Industry 4.0, the call for integrated and interconnected solutions continues to intensify, especially in the field of numerical control machining, where the application of robotics plays an increasingly central role. The Chinese robotics industry in particular is evolving rapidly: it is estimated that Chinese robot sales will account for 40% of total global sales by 2019. The possibility of unsupervised manufacturing allows for the optimization of the production process, satisfying the growing demand for technologically innovative solutions expressed by a highly progressive Chinese furniture market. CIFM will host the world's leading manufacturers of woodworking machines, including Homag, Biesse, IMA, SCM, Nanxing, KDT, Weili, Cefla, and more, proposing new solutions for intelligent furniture manufacturing. In the sector dedicated to mattress production machinery and sewing machines, top brands such as Leggett Platt, Duerkopp, Adler, Lianrou, and Yuantian will present the most advanced technologies and healthiest materials to improve the safety and comfort of mattresses and, as a result, sleep and quality of life. The MaterialsPersonalised Solutions Personalization is now an essential condition characterizing the furniture industry. The figures show that the 2018 demand rate for custom-made household furniture was about 20%, while it was 30% for wardrobes alone, and 60% for kitchen furniture. This trend is unremitting, and the market is constantly growing. Increasingly flexible manufacturing is crucial, as is the use of easily customizable materials. To accommodate these new market demands, interzum guangzhou will further enhance the exhibition categories with Chinese companies such as Huali, Xiongyi, Dilong, Sinodecor, Peleiderer, Furen, Huamei, Yaodonghua, Zhihua, Yongwei, Kangqiang, and Taiqiang, and with major international brands including Impress, Alvic, Schattdecor, Lamigraf, Bekaert Deslee, and Boyteks Tekstil, all of whom will propose new solutions for manufacturing custom furniture in full compliance with environmental requirements. Components Functional and Intelligent Furniture Solutions The development of the furniture industry is known to be closely linked to the application of new materials and technologies. The evolution of the Chinese market demonstrates an increasing focus on quality and a growing demand for functional and intelligent furniture. Absolutely in step with this trend are companies like Dongtai, OPK, SACA, Union Star, Taiming, Tutti, Adams, Higold, and Onus, as well as international brands such as Siege, Titus, and Suspa, all proposing innovative solutions aimed at designers and furniture manufacturers who want to create solutions that respond to users’ new needs.EventsIn addition to the large exhibition offering, CIFM/interzum guangzhou presents a rich program of conferences in the Theme Exhibition event area, which are essential for keeping up-to-date and discussing the latest trends and developments in the sector with experts, educators, journalists, and entrepreneurs.We look forward to seeing you at CIFM/interzum guangzhou, from 28 to 31 March 2019!
July 22, 2021You are always
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